By doing reviews of websites I noticed there are tons of websites where one tiny change could dramatically increase website conversions. It could be simple headline change, change of button, background image and so on.
Change the headline
Add the action button
Change the button text
Add text around the buttons
Add the video
Add text-only testimonials
Add photos featuring people testimonials
Add video testimonials
Add long sale letter
Remove USA Today logo
Change the button colors
Change the button shapes and sizes
Each month you would receive an email with proposed changes in text format.
After you approve it, you would receive PSD or Sketch design of your website with those new changes.